Speaking
AI is changing how businesses get found, evaluated, and recommended — and most business audiences aren't getting a straight answer about what that means for them.
Beth Aden speaks to business owners, professional associations, and organizational groups on AI visibility, AI search behavior, and practical AI adoption for small and mid-sized businesses. Her talks are designed for the audience that actually runs businesses — not technical teams, not enterprise organizations, not AI enthusiasts. Business owners who need to understand what's happening and what to do about it.
About Beth
Who Beth Aden Is and What She Brings to a Business Audience
Beth Aden is an AI visibility strategist who helps small businesses become findable, understandable, and recommendable across AI-powered search and answer platforms. Her work sits at the intersection of AI search behavior, business operations, content strategy, and technical visibility — translating a complex, fast-moving space into clear, practical guidance that business owners can actually use.
Before building Beth Aden AI, Beth operated businesses. She understands AI visibility from the operator's perspective — not as a theoretical discipline, but as a practical business problem. The discovery that AI systems were giving incomplete or inaccurate representations of her own businesses wasn't a research finding. It was a business problem she solved, built a methodology around, and now helps other business owners address.
That perspective — operator first, strategist second — is what makes Beth's talks land differently than typical AI content. She's not explaining AI to impress. She's explaining what AI means for how your customers find you, what it means for how you compete, and what it takes to show up in a space where most businesses are invisible.
The audiences who benefit most from Beth's talks are the ones who know AI search is changing things but haven't had a clear, honest explanation of what it means for their specific business. That's the gap her speaking is designed to close.
Speaking at a Glance
- Audience
- Business owners, associations, and professional groups
- Format
- Keynote, workshop, panel, or private session
- Delivery
- In person or virtual
- Customization
- Topics tailored to your audience and industry
- Focus
- AI visibility, AI search behavior, practical AI adoption
The Approach
What Makes a Good AI Talk for a Business Audience
Most AI content aimed at business audiences falls into one of two traps.
The first is hype. The speaker leads with dramatic claims about transformation, disruption, and the urgency of acting now. The audience leaves feeling anxious and vaguely motivated — but without anything concrete to do. The urgency was real. The clarity was absent.
The second is technical depth that doesn't translate. The speaker knows the subject well but addresses it at the level of the systems rather than the level of the business. The audience learns how AI works. They leave without knowing what to do with that knowledge.
Beth's talks are built around neither of those approaches. The goal of any session Beth leads is for the audience to leave with three things: an accurate picture of what AI search means for their specific business situation, a clear understanding of the most important thing to focus on first, and enough context to evaluate the next steps available to them — whether those steps involve working with Beth or not.
The standard for a successful talk isn't the reaction in the room. It's whether the people who were there made a better decision about their AI visibility in the months that followed.
No hype.
AI search is genuinely changing how businesses get found. That reality doesn't need embellishment. Accurate framing is more useful — and more motivating — than inflated urgency.
No jargon without translation.
Terms like GEO, AEO, entity recognition, and schema markup matter. But they only matter if the audience understands what they mean for their business. Every technical concept is introduced with a plain-language explanation and a practical example.
No talk that doesn't lead somewhere.
Every session Beth delivers ends with a clear, actionable picture of what the audience can do next — not a general directive to "invest in AI," but a specific, honest description of the most useful first step.
Topics
What Beth Speaks On
Beth speaks on AI visibility, AI search behavior, and practical AI adoption for business audiences. Each topic can be delivered as a standalone talk, a workshop session, or as part of a broader program, and can be tailored to the specific industry or context of the audience.
Is Your Business Invisible to AI? What Every Business Owner Needs to Know About AI Search
The right starting point for any business audience.
AI-powered search is already changing how customers find businesses. ChatGPT, Perplexity, Google AI Overviews, and a growing list of tools now recommend businesses in response to natural-language queries — and the businesses they recommend aren't chosen at random. They're chosen because AI systems have the clear, consistent, credible information they need to make a confident recommendation.
This talk explains what AI visibility is, how it differs from traditional search, why businesses with strong SEO aren't automatically visible to AI, and what the practical gap looks like for a typical small business. The audience leaves with a clear understanding of the AI search environment and a concrete picture of the first step toward improving their position in it.
Ideal for: General business audiences, small business associations, chambers of commerce, professional groups whose members own or operate businesses.
Get Found by AI: A Practical Roadmap for Small Business AI Visibility
A deeper dive for audiences ready to move from awareness to action.
Building on the foundation of what AI visibility is and why it matters, this talk walks a business audience through the specific elements that determine AI search outcomes for small businesses: structured data, entity definition, content strategy, cross-platform consistency, and the technical signals that tell AI systems your business is credible and relevant.
The talk is structured as a practical roadmap — not "here's everything you need to know about AI," but "here are the five things that matter most for a business like yours, in the order you should address them." The audience leaves with a sequenced, prioritized picture of what improving AI visibility actually requires — and what they can evaluate before deciding what kind of help they need.
Ideal for: Small business owners and operators, business development organizations, entrepreneur support networks, industry associations whose members compete for customer attention in a local or regional market.
AI Search, Answer Engines, and the Future of How Customers Find You: What GEO and AEO Mean for Your Business
For audiences with some digital marketing familiarity who are ready for a more technical explanation.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the emerging disciplines for businesses that want to show up in AI-generated answers and recommendations. This talk explains what GEO and AEO are, how they relate to — and differ from — traditional SEO, and what the practical implications are for businesses trying to maintain and grow their customer discovery in an AI-powered search environment.
The talk includes a plain-language explanation of how generative AI systems evaluate and select sources, why some businesses show up consistently in AI answers and others don't, and what the most important shifts are for a business owner to make in how they think about their digital presence.
Ideal for: Marketing professionals, business owners with some digital marketing background, industry groups whose members are already engaged with SEO and digital strategy and need to understand the next shift.
AI as a Business Tool: How Operators Are Using AI to Work Faster, Decide Better, and Build More
A practical conversation about AI adoption inside a business, not AI search visibility.
This talk addresses a different dimension of AI for business: not how AI search finds your business, but how AI tools can improve the way your business operates. Beth speaks from direct operational experience — she runs AI-first workflows across her own business and has integrated AI into research, writing, decision-making, and process design in ways that have materially changed what she can produce and how quickly.
This talk is honest about where AI makes a genuine difference for small businesses and where it doesn't. It covers the adoption questions that business owners actually ask — how to start, what to use, where the real value is, and how to avoid the time sink of using AI in ways that don't actually move the business forward.
Ideal for: Business owners considering or beginning AI adoption, leadership teams trying to understand where AI investment makes sense, entrepreneur groups, and professional development programs focused on business operations.
The AI-Ready Business: Building the Systems That Make AI Work For You
A systems-level conversation about long-term AI readiness for business audiences.
Being AI-ready isn't just about having the right tools. It's about having the business systems, the documented processes, and the information architecture that let AI tools deliver on their potential. This talk addresses what it means to build a business that works well with AI — not just one that uses AI tools, but one whose operations are structured to get consistent, high-quality output from them.
Beth covers the relationship between business documentation, process clarity, and AI effectiveness — explaining why businesses with clear operations get more from AI tools than businesses with informal, undocumented processes — and what the practical steps toward AI readiness look like for a small business operator.
Ideal for: Business owners focused on scaling and systematizing operations, operations-focused professional groups, business consultants and coaches who work with small business clients, and organizations building AI readiness programs for their communities.
Who Benefits Most from Beth's Talks
Beth's speaking is designed for business-focused audiences — people who operate businesses, lead organizations, or advise the people who do. The common thread is practical application: audiences that need to understand what AI means for their business, not audiences looking for a technical deep-dive or a general technology overview.
Small Business Owners and Entrepreneurs
Business owners who are aware that AI search is changing customer discovery but haven't had a clear, honest explanation of what that means for their specific situation. These audiences are typically smart, time-pressed, and skeptical of hype — they want accurate information and a concrete sense of what to prioritize.
Professional and Trade Associations
Industry associations and professional groups whose members own or operate businesses in a specific sector. These audiences often share common AI visibility challenges — similar customer search patterns, similar competitive environments, similar digital presence gaps. Beth's talks can be tailored to address the AI visibility landscape specific to an industry or sector.
Chambers of Commerce and Business Development Organizations
Organizations that serve the broader small business community — chambers of commerce, economic development groups, small business development centers, and similar organizations whose mission includes helping local and regional businesses succeed. These audiences respond well to practical, actionable content that applies across industries and business types.
Entrepreneur Support Networks and Accelerators
Organizations that work with founders, growth-stage businesses, and entrepreneurs building new ventures. These audiences are often ahead of the curve on technology adoption but may not have considered AI visibility specifically — or may have focused on AI as a productivity tool without thinking through AI discoverability.
Marketing Professionals and Digital Strategy Teams
Marketing professionals who understand traditional SEO and digital marketing and need to understand how the AI search shift affects their work. These audiences can absorb more technical detail and benefit from a clear mapping of how AI visibility relates to and diverges from the disciplines they already know.
What Attendees Walk Away With
Every talk Beth delivers is built around a specific takeaway — not a general sense of inspiration, but a concrete shift in how the audience understands their situation and what they can do about it.
An accurate picture of the AI search environment
Most business owners have a vague sense that AI is changing search without a specific understanding of how. After a session with Beth, attendees understand the actual mechanics: what platforms matter, how those platforms evaluate businesses, and why the AI search environment is different from traditional search in ways that require a different response.
An honest assessment of where their business likely stands
Beth's talks include a frank description of what a typical small business's AI visibility looks like — where the most common gaps are, which of those gaps have the most impact, and what the distance between "not visible to AI" and "consistently recommended by AI" realistically requires. Attendees leave with an honest sense of where they probably stand and what it would take to improve.
A clear, prioritized picture of what matters most
One of the most common responses to AI content is overwhelm — there's so much to consider that it's hard to know where to start. Beth's talks deliberately address that by prioritizing. Attendees leave knowing which area to focus on first, why that area matters most, and what starting on it looks like in practical terms.
A framework for evaluating next steps
Whether the next step for an attendee is working with Beth Aden AI, implementing changes independently, or doing more research first — they leave with enough of a framework to evaluate those options intelligently. The goal isn't to drive a sales outcome from the stage. It's to leave the audience better equipped to make a good decision about their AI visibility.
How Beth Speaks
Beth is available for the following formats. Format and length can be tailored to the event's structure and the audience's needs.
30–60 minutes
Keynote or Featured Talk
A focused, narrative-driven presentation on a single topic — designed to be the anchor of an event program or a featured session. Best for general-session formats where the audience is diverse and the goal is a shared understanding of the AI visibility landscape.
60–90 minutes
Workshop or Breakout Session
A more interactive format designed for smaller groups who want to go deeper than a keynote allows. Workshop sessions incorporate more audience interaction — specific questions, working examples, and time for Beth to apply the framework to the specific context of the attendees' industries or businesses.
Varies by event
Panel Participation
Beth is available to participate as a panelist on programs addressing AI, digital strategy, business technology, and small business topics. Beth's focus is practical AI visibility for small businesses — most effective in panel contexts that benefit from that specific lens.
Custom
Private and In-House Sessions
For organizations that want Beth to speak exclusively to their team, membership, or client base — not at a public event, but in a private format for a specific group. Private sessions can be tailored more specifically to the organization's industry, competitive environment, and AI visibility situation. Available virtually or in person.
All formats
Virtual Presentations
All formats above are available virtually. Beth is set up for high-quality virtual delivery and can accommodate live Q&A, audience polling, and other interactive elements depending on the platform and audience size.
Questions About Booking and Speaking Topics
Yes. All of Beth's core topics can be tailored to a specific industry, business type, or audience context. If your attendees are all in a specific sector — professional services, retail, healthcare, real estate, hospitality, or any other — the examples, framing, and specific AI visibility challenges discussed can be calibrated to match. When you reach out about speaking, include information about your audience and what you're hoping they'll take away. That context shapes the approach.
The right starting point for a general business audience is "Is Your Business Invisible to AI?" — the first topic in the Speaking Topics section. It's designed specifically for audiences who are aware that AI search is changing things but don't yet have a clear picture of what that means for their business. It doesn't assume prior knowledge, and it moves from awareness to practical understanding in a way that works for audiences across industries and business sizes.
Yes. All formats — keynote, workshop, panel, private session — are available virtually. Virtual availability is not limited by geography. If you're organizing an event for a regional or national audience, a distributed team, or an online community, virtual delivery is a fully supported option.
For scheduled events with a specific date, reaching out at least 6–8 weeks in advance is recommended — earlier for large conferences or events with complex logistics. For flexible or less time-sensitive engagements, 3–4 weeks is typically workable. If you have an urgent need, it's still worth reaching out — availability isn't always what it appears from the outside.
It starts with an inquiry through the contact page — a brief description of your event, your audience, the format you have in mind, and the date or timeframe you're working with. Beth reviews every inquiry personally and responds within 1–2 business days. If there's a potential fit, the next step is a short conversation to align on topic, format, audience, and logistics. From there, engagement details are confirmed in writing before anything is finalized.
How to Book
What Happens When You Reach Out
Booking starts with a single inquiry. No lengthy forms, no automated qualification sequences. You describe your event, your audience, and what you're looking for. Beth reviews every inquiry herself and responds within 1–2 business days.
Inquire
Submit a speaking inquiry through the contact page. Include your event name and date, your audience, the format you have in mind, and any specific topic areas or outcomes you're hoping to address.
Connect
Beth reviews your inquiry and responds personally. If there's a potential fit, a brief call or exchange is set up to discuss the engagement in more detail — topic, audience, format, logistics.
Confirm
Details are agreed on and confirmed in writing. From there, Beth prepares the session to fit your audience and delivers on the day.
Confirmed speaking engagements are documented in writing before any commitment is final — dates, format, topic, logistics, and any relevant terms.
Bring a Clear AI Conversation to Your Audience
If your event or organization serves business owners who need to understand AI search — without hype, without jargon, and without leaving them more confused than they arrived — Beth is available to speak.
Beth reviews every inquiry personally and responds within 1–2 business days.
→ Learn about Beth's services